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From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

MCBD confirms return of Tetley Tea Folk

23 Aug 2010 | by Ben Bold

Street'. The TV work will be backed by advertising in media, including digital and DM, with PR provided ...

DM industry beats government recycling targets

01 Apr 2010 | by Matt Williams

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

Boden turns to Experian for customer acquisition platform

30 Mar 2010 | by Joe Thomas

our understanding of our target DM audience with regards to mailing frequency and greatly improve ...

BR Video: Consumers downplay influence of food and drink ads

11 Nov 2009 | by Susan Billinge

TV, print and DM, among others. In its first year, 85% of primary schools registered, 39 million ...

Noble rejoins TMW as digital creative director

13 Jul 2009 | by Rachael Gallagher

moved away from the traditional DM agency set up, to a more integrated creative department ...

Cannes attendance expected to be down by 40%

22 Jun 2009 | by Staff

For the latest news on judging from Cannes visit Campaign. TMW's Daren Kay blogs on judging the DM lions ...

Opinion: Measurement and evaluation

27 Jan 2009 | by Sue MacLure

. For example, a customer can put a code into a website, showing that they received a piece of DM which drove ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...

OgilvyOne promotes King to chief executive

09 Oct 2008 | by Jacquie Bowser

, which won that year's biggest DM pitch for British Gas. Prior to her arrival at Ogilvy, she worked ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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