The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
where it became really joined up. But it's hard if you have a head of DM who wants to protect his own ...
of working - 70/20/10. Oh, and we won the biggest DM pitch of the year - O2. It's been our year." Return ...
where it became really joined up. But it's hard if you have a head of DM who wants to protect his own ...
pitched against the incumbent, McCann Erickson Berlin. E.ON's DM pitches took place last week. Word ...
against a Lowe consortia that had a digital specialist, a DM specialist and an experiential specialist. We ...
. The DM/SP sector is well-placed to deal with continuing challenges as the top 40 have improved ... respectively. Despite growth in gross income, the total operating profit generated by the top 40 DM ... , and 13 agencies that have increased directors' remuneration while cutting other staff costs. DM ...
Tourism Ireland is looking for an agency to handle its US DM account. The tourist board's New York
, or printers did, or exhibition companies or DM houses. We rather looked down on them; we'd managed to make ...
to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
, Bland last week handed the agency Everest's DM business to go alongside the ad account. ...
, a DM agency or a PR agency any more. "We wanted to create a much more collaborative agency - much ... the scope of PR into new media such as social networks. Digital has expanded the penetration of DM through e ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.