Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...
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HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity ... person who buys the DM4. The sponsorship will also include "money can't buy prizes", such as a meet ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Nationwide unleashes Simply Rewards DM campaign
16 Nov 2011 | by John Reynolds
Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.
Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
Nationwide reviews DM account ahead of below-the-line drive
16 Jun 2011 | by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
John Lewis shifts budget into second half of year
10 Jun 2011 | by Ben Bold
." Inglis also intimated that the retailer would be ploughing more time and effort into its DM strategy, a ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
