to remove filtersRoyal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
BR Video: Consumers downplay influence of food and drink ads
11 Nov 2009 | by Susan Billinge
TV, print and DM, among others. In its first year, 85% of primary schools registered, 39 million ...
Noble rejoins TMW as digital creative director
13 Jul 2009 | by Rachael Gallagher
moved away from the traditional DM agency set up, to a more integrated creative department ...
Cannes attendance expected to be down by 40%
22 Jun 2009 | by Staff
For the latest news on judging from Cannes visit Campaign. TMW's Daren Kay blogs on judging the DM lions ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ... of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM ...
Opinion: Measurement and evaluation
27 Jan 2009 | by Sue MacLure
. For example, a customer can put a code into a website, showing that they received a piece of DM which drove ...
Opinion: Surprisingly, integration is still a hot topic
22 Dec 2008 | by Kevin Murphy
One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...
OgilvyOne promotes King to chief executive
09 Oct 2008 | by Jacquie Bowser
, which won that year's biggest DM pitch for British Gas. Prior to her arrival at Ogilvy, she worked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
