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Marketing's Adwatch of the Year 2011

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

The Week: DM Reviews - TMW wins digital Lynx task

Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...

The Week: DM Reviews - TMW wins digital Lynx task

Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...

The Work: New campaigns - UK

is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...

Rapp scoops direct business for Malibu

DM pack which contained a pair of flip-flops and a sample of the drink. ...

TMW produces Sainsbury's DM campaign

their Christmas food shopping early, in a new DM campaign for Sainsbury's.

HiPP shakes up DM to boost awareness

LONDON - HiPP, the organic baby-food brand, is on the hunt for an agency to handle its direct marketing account.

The Work: New campaigns - UK

, have joined forces and put out a DM pack promoting the number of destinations consumers can travel ... director: Thomas Craig Planner: Aaron Caplan Exposure: Direct mail THE LOWDOWN A DM campaign by EHS ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.