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Marketing's Adwatch of the Year 2011

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Nationwide unleashes Simply Rewards DM campaign

Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

Nationwide reviews DM account ahead of below-the-line drive

Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.

Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Santander reviews online bank task

LONDON - Santander is looking for an agency to handle the pan-European advertising, DM and digital

WPP shops snare £60m Allianz task

DM products, following a four-way pitch against Archibald Ingall Stretton, DraftFCB and Tullo ...

Allianz appoints Grey to £60 million global advertising account

Joshua G2 as the lead UK strategic agency for its Cornhill Direct DM products following a four-way pitch ...

Agencies line up for Aviva direct brief

of agencies on its UK DM business, including The Gate, Stephens Francis Whitson, Proximity London and Balloon ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.