to remove filtersPrint DM seeks a digital future
20 May 2011 | by Alex Brownsell
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?
23 Mar 2011 | by Staff
. DMs are now readily available in a broad selection of styles, materials and colours, offering ... ' - not exactly subversive. Yes, various sub-cultures have adopted DMs as part of their 'uniform' and, while ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Lida wins DM brief for Signet jewellers
20 Aug 2009
LONDON - Lida has been appointed to the direct marketing account for Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis.
Karmarama to scoop Early Learning Centre
16 Jul 2009 | by Matt Williams
closely with Partners Andrews Aldridge, which looks after the Early Learning Centre's DM business ...
The Work: New campaigns - UK
23 Jan 2009
is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...
LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
Royal Mail launches first commercial 'Matter' box initiative
26 Nov 2008 | by Matt Williams
ideas in DM for years." Antony Miller, head of media business development at Royal Mail, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
