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Nationwide unleashes Simply Rewards DM campaign

Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com.

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

Russell Davies: You now need to be a doer and a thinker to get on in adland

, or printers did, or exhibition companies or DM houses. We rather looked down on them; we'd managed to make ...

Virgin Media shortlists four for £36m advertising account

to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...

Top of the leader board

, Bland last week handed the agency Everest's DM business to go alongside the ad account. ...

It's about time our industry ditched the 'digital' moniker

just because they share a particular technology is odd. Would you combine packaging, DM and customer ...

Royal Mail to offer digital watermarking system

losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...

CHI & Partners, M4C and OgilvyOne top 2010 new-business leagues

, OgilvyOne leading DM and VCCP setting the bar for digital.

Royal Mail price hikes expected to hit DM budgets

of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

New business leagues (1 Oct 2010)

MEC enters the media top 10 while Meteorite makes an appearance in the DM league.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.