From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
ScottishPower uses 'Mike the Microwave' to highlight cost savings
09 Sep 2009 | by Fiona Ramsay
and potential customers across Scotland and the north of England, uses TV, outdoor, press, DM and online ...
Scottish Power hunts direct agency
25 Jun 2009 | by Matt Williams
The utilities company is approaching a handful of agencies with a brief to create and implement a variety of traditional DM campaigns, such as direct mail packs, door-drops and page inserts. The process ... this time. The DM pitch will not affect Scottish Power's relationship with its above-the-line agency ...
DM ad from Virgin Media banned by ASA
22 Apr 2009 | by Hadassah Nymark
LONDON - A direct mailing promoting Virgin Media's £4.50-a-month broadband package has been banned by the Advertising Standards Authority.
Latest BT ad sees Kris Marshall try to win back on-screen girlfriend
09 Apr 2009 | by Amy Golding
connected' theme. It will incorporate TV, press, DM and online activity and is part of a fresh broadband ...
Cisco plots review of media and DM
26 Mar 2009 | by Anne Cassidy
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
