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. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
LONDON - Cisco Systems, the internet hardware company, is set to review its estimated £15 million media planning and buying and direct marketing business across Europe.
LONDON - EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range of cars under the brand's "life is better lived together" slogan.
morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling ... from Virgin Atlantic. This campaign created a buzz like very few DM packs had before. Agency: Matter Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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