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Virgin Media chooses Experian software for DM task

Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...

Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught

accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ... spam. Not since Monday. "Twitter is actually quite enjoyable. Not a single DM spam. Not a single ...

Volvo launches DM campaign through EHS Brann

LONDON - EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range of cars under the brand's "life is better lived together" slogan.

New magazine targets urban clotheshorses

and allow for more direct communication from and between readers. Read more on DM News ...

City Republic: Second attack on credit crunch

which you can recharge from the mains overnight. One such, the F3DM (catchy that), is being launched ...

Lloyds TSB takeover of HBOS threatens marketing agencies

is handled by Rapier, which picked up the account last year, while Oglivy One handles Halifax's DM business ...

Haymarket reports record year with profits up 5%

website nurseryworld.co.uk , Waste Minerals Planning and DM News in the US. Haymarket Consumer Media ...

The Churchill Memorial Trust hires Tri-Direct for BTL drive

will include the trust's alumni publication, New Scientist, Community Care and The Journalist. The DM work ...

Brand Media grows with direct marketing and digital titles

and digital sectors which have already been established with Brand Republic s digital, DM and data bulletins ... on the content and strengths of Direct Response, and a monthly guide to digital for DM practitioners. Noelle ...

Coupon industry drops mailing levels but redemption increases

in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.