to remove filtersSector Insight: Satellite and cable TV - Digital switchover drives market
28 Nov 2007 | by Jane Bainbridge
) DM Online Outdoor Press TV 1 BSkyB 24,749,323 16,106,008 19 ...
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Andrew Walmsley on Digital: The truth about integration
23 Sep 2008
and integration, however, and plenty of DM agencies still exist separately. Does this mean the work ...
75th Anniversary Issue: Disciplines - Direct marketing - Targeted, personal, effective
07 Mar 2007 | by Robert Gray
university of DM for most of the last century, right up to the late-80s and early-90s, was GUS and other ... it was the biggest DM agency in the UK and was snapped up by Ogilvy & Mather. Watson went on to form WWAV and later ...
Media News brief: Digital Media Sales sets up new division
22 Mar 2006
Digital Media Sales, the independent TV sales house, has set up a division called DMS Direct
Direct news brief: Evolution DM appointed
26 Oct 2005
agency Evolution DM to handle its consumer database.
League tables: Customer publishing sector enjoys dynamic phase
16 Sep 2005 | by by David Tiltman
publishing spend,' he says. 'If just 10% of that DM spend moved to customer publishing, our industry would ...
New media: One-stop shopping
05 May 2005
with DM agencies, which have started integrating digital, data and sales promotion expertise for a more ... , managing director of agency Dais, the digital arm of traditional DM agency Archibald Ingall Stretton, whose ...
Nokia changes direction from DM to experiential for Fashion line
16 Mar 2005 | by by Ben Carter
LONDON - Nokia is to embark on its first experiential marketing push to boost awareness of its Fashion Collection mobile phone range.
Egg seeks DM agency as it boosts marketing spend
25 Aug 2004 | by Staff,
LONDON - Egg is searching for a direct marketing agency as it gears up to sell a broader range of financial services to its credit card customers.
Directwatch: The monthly analysis of DM recall (entertainment/media)
28 Jul 2004
Q: Which of the following direct mailings do you remember seeing recently? Brand Agency % 1 Reader's Digest Prize Draw In-house 49 2 BT In-house 45...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
