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The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

Virgin Media chooses Experian software for DM task

Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...

City Republic: Second attack on credit crunch

which you can recharge from the mains overnight. One such, the F3DM (catchy that), is being launched ...

Lloyds TSB takeover of HBOS threatens marketing agencies

is handled by Rapier, which picked up the account last year, while Oglivy One handles Halifax's DM business ...

Brand Media grows with direct marketing and digital titles

and digital sectors which have already been established with Brand Republic s digital, DM and data bulletins ... on the content and strengths of Direct Response, and a monthly guide to digital for DM practitioners. Noelle ...

Coupon industry drops mailing levels but redemption increases

in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...

Haymarket profits rise to £30m after investment

in the US had a strong year and was marked by the acquisition of DM News and a profitable year ...

WebEx appoints DNX to handle DM and customer communication accounts

LONDON - Online conference technology company WebEx, has appointed integrated agency DNX to handle its £2.5m European direct marketing and customer communications account.

TalkTalk Business appoints WDMP for customer acquisition

the skills it has so far developed to a different business market. Dave Palmer, DM manager at TalkTalk ...

Marketing budgets fall again but online and DM increase

and managing director of Proximity London, said: "With overall budgets cut again, the DM sector can take ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.