, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...
things, and now they put it into the marketing budget. Where it used to be above-the-line and DM, now it ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...
there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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