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Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

things, and now they put it into the marketing budget. Where it used to be above-the-line and DM, now it ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...

DMGT's profits hit by Mail on Sunday price promotion

23 Nov 2011 | by John Reynolds

launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...

Russell Davies: You now need to be a doer and a thinker to get on in adland

29 Sep 2011 | by Russell Davies

, or printers did, or exhibition companies or DM houses. We rather looked down on them; we'd managed to make ...

Virgin Media shortlists four for £36m advertising account

28 Sep 2011 | by Arif Durrani

to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...

It's about time our industry ditched the 'digital' moniker

01 Sep 2011 | by Tess Alps

just because they share a particular technology is odd. Would you combine packaging, DM and customer ...

Bupa calls £10m media review

18 Aug 2011 | by Katherine Levy

. Bupa spent 3.2 million on TV, 1.7 million on press and more than 2 million on DM activity ...

Mirror and People plan major push for NotW readers

13 Jul 2011 | by John Reynolds

. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting NotW ...

Mail on Sunday targets NotW readers with major DM push

12 Jul 2011 | by Staff

. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...

The making of Jam: the social specialist has spread well under Engine

21 Jun 2011 | by Arif Durrani

, sponsorship, production, DM or management consultants. Jam s mission is to continually reinvent - in the space ...

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