PAA snares Wickes digital and DM task
24 Feb 2011 | by Sara Kimberley
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.
CREATIVE STRATEGY - Could DM be a vote-winner?
13 May 2010 | by Simon S Kershaw
If only MPs had put as much imagination into their campaign marketing as their expenses claims and Mad Cap'n Tom's manifesto, sighs Simon Kershaw.
Ruby wins Glenfiddich DM and digital tasks
11 Mar 2010 | by Kate Nettleton
LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.
Elvis wins Honda pan-Euro digital and DM
11 Mar 2010 | by Matt Williams
The move, which marks the first time that Honda has hired a retained pan-European digital and DM ... will continue to work with existing regional DM agencies on a project basis. However, Elvis will now assume lead ... to break next month. In the UK, Honda works with Hicklin Slade Partners on its digital and DM business ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more of its budget to direct marketing.
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
LONDON - TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
Marketers choose social media over DM
22 Jan 2010 | by Staff
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
Lexus promotes free upgrades with digital and DM campaign
12 Aug 2009 | by Jacquie Bowser
online or by trying out the colour swatch cut-out in the DM pack." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
