PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
Dr Martens uses music to build online presence
23 Mar 2010 | by Joe Thomas
. However, this was later shut down. DM timeline 1960: Dr Martens began pro-ducing boots in the UK on 1 April. The product took its 1460 name from this date. 60s: DM boots became the footwear ...
Nissan launches Lonely Planet tie-in campaign
26 Feb 2010 | by Maisie McCabe
cutting edge and cool, culture and relaxation, music and entertainment and shopping and pampering. The DM ...
Marketers choose social media over DM
22 Jan 2010 | by Staff
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
