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Digital & Direct brief: BCTV appoints DMS

BCTV, a UK environmental volunteering conservation charity, has appointed DMS to launch

Andrew Walmsley on Digital: The truth about integration

and integration, however, and plenty of DM agencies still exist separately. Does this mean the work ...

Digital & Direct: Digital choice - World Vision

World Vision, a leading relief and development agency, has produced a DM pack that contains a real...and arresting DM piece. I don't have children, but that doesn't detract from the thought that having to drink ...

Direct marketing leagues tables show industry convergence

years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...

Sector Insight: Satellite and cable TV - Digital switchover drives market

) DM Online Outdoor Press TV 1 BSkyB 24,749,323 16,106,008 19 ...

Norwich Union completes DM review with WDMP hiring

LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP.

Direct marketing: Direct marketing leagues

the year as 'DM's annus horribilis'. Fighting to shake off its 'junk-mail' tag, direct found itself under ... Atkinson. Clients include Barclays, Tesco, BSkyB. Predominantly DM. Member DMA, IPA. www ... Tullo. Clients include Nissan Europe, Lloyds TSB, T-Mobile. Predominantly DM. Member DMA. www ...

League tables: Customer publishing sector enjoys dynamic phase

publishing spend,' he says. 'If just 10% of that DM spend moved to customer publishing, our industry would ...

Mobile marketing: Smart thinking

channel. 'The results are sitting well against DM and online,' he says. 'If the technology improves ...

Direct News brief: Millennium & Copthorne Hotels runs online drive

cricket series. Wegener DM will collect data via a competition to win a day at the Oval Test and a free

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.