The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Avis reviews pan-European digital and direct account
06 Feb 2009 | by Matt Williams
The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...
The Work: New campaigns - UK
23 Jan 2009
is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
The Week: DM Reviews - Electrolux kicks off pitch
12 Sep 2008
Electrolux has called a review of its European direct marketing roster, in an attempt to focus more heavily on customer relationship marketing, digital and experiential marketing.
Brooklyn Brothers nets Wyevale brief
31 Jul 2008 | by Noel Bussey
The agency has picked up the advertising, DM and digital business for Wyevale, the garden centre chain, without a pitch. The business was previously handled in-house. The Brooklyn Brothers will be briefed to expand the brand online, offline and in-store. Wyevale has recently invested in improving its ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
Aviva sees agencies for £4m digital task
31 Jan 2008 | by Kate Nettleton
marketing roster, which resulted in the appointment of Craik Jones Watson Mitchell Voelkel as its lead DM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
