to remove filtersThe art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
BMW picks Engine for consolidated UK creative accounts
31 Mar 2010 | by Staff
, with BMW looking for a new way to execute it in the UK. It is also thought the work will focus on DM ... . The DM incumbent was Euro RSCG KLP. BMW is also now expected to kick off a review of its UK media ...
Elvis wins Honda pan-Euro digital and DM
11 Mar 2010 | by Matt Williams
The move, which marks the first time that Honda has hired a retained pan-European digital and DM ... will continue to work with existing regional DM agencies on a project basis. However, Elvis will now assume lead ... to break next month. In the UK, Honda works with Hicklin Slade Partners on its digital and DM business ...
Nissan launches Lonely Planet tie-in campaign
26 Feb 2010 | by Maisie McCabe
cutting edge and cool, culture and relaxation, music and entertainment and shopping and pampering. The DM ...
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
in collaboration with DM shop Meteorite, while VCCP will pitch alongside fellow Chime Communications agency ...
Lexus promotes free upgrades with digital and DM campaign
12 Aug 2009 | by Jacquie Bowser
online or by trying out the colour swatch cut-out in the DM pack." ...
Volvo launches DM campaign through EHS Brann
20 Feb 2009 | by Ben Bold
LONDON - EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range of cars under the brand's "life is better lived together" slogan.
Avis reviews pan-European digital and direct account
06 Feb 2009 | by Matt Williams
The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
