PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...
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Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
The Work: New Campaigns - UK
30 Jan 2009
a DM pack designed to highlight the car's refined features. The pack contains a brochure in which ...
The Work: New campaigns - UK
22 Aug 2008
, have joined forces and put out a DM pack promoting the number of destinations consumers can travel ... director: Thomas Craig Planner: Aaron Caplan Exposure: Direct mail THE LOWDOWN A DM campaign by EHS ...
BT retains LBi to handle online task
25 Jul 2008
.com handles online ads for BT's broadband, mobile and business services, while OgilvyOne handles DM ...
Orange hands Chemistry £22m DM business
14 Jul 2008 | by Larissa Vince
work for our brand. Their experience in the DM arena is second to none and we very much look forward ...
The Work: New campaigns - UK
06 Jun 2008
Clients: Natasha Newman, advertising executive; Laurence Riehl, internet and DM manager, BMW Brief ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
