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EDF hires AKQA as lead digital agency

also handles the EDF DM business, which is being reviewed separately in a process that is expected ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

to people. This means applying new methods to the channel combined with traditional DM principles. A few ...

The art of serial brand arson

however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...

Orange appoints Chemistry to £22m UK DM account

. Their experience in the DM arena is second to none and we very much look forward to working with such an exciting ...

The Week: DM reviews - EDF Energy appoints AIS

EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.

The Work: New Campaigns - UK

are of the green-fingered persuasion, Proximity created a gardening-themed mailer for the Golf Plus model. The DM ... is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ...

Intimis rolls out personalised DM campaigns

LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.

TalkTalk Business appoints WDMP for customer acquisition

the skills it has so far developed to a different business market. Dave Palmer, DM manager at TalkTalk ...

Proximity creates site to educate public on new mail prices

the past few months through DM, also produced by Proximity, as well as TV, press, doordrops, radio, outdoor ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.