The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
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PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
. It reads: "Sorry to hear you had problems with your seat, if you DM us your booking reference we ...
Esporta appoints The Communications Agency to integrated account
14 Jan 2010 | by Matt Williams
The agency won the business following a pitch against a number of undisclosed agencies. Louise Elstone, Esporta's head of marketing, made the appointment. The Communications Agency will now be responsible for creating a series of campaigns spanning press, digital, DM and radio advertising for the brand ...
The Work: New campaigns - UK
23 Jan 2009
is offering 100,000 holidays at affordable prices. The campaign, which spans press, online, DM and outdoor ...
Choice Hotels Europe hires Spinnaker for CRM work
20 Jan 2009 | by Jacquie Bowser
Europe , said: "Spinnaker is experienced in data-driven marketing and driving prospects from DM to online ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
The Work: Private view
12 Sep 2008
/photographers: Kevan Ansell, Kristina Matovic Exposure: DM, digital, ambient 4: DORITOS Project: Collisions ...
The Work: New campaigns - UK
22 Aug 2008
, have joined forces and put out a DM pack promoting the number of destinations consumers can travel ... director: Thomas Craig Planner: Aaron Caplan Exposure: Direct mail THE LOWDOWN A DM campaign by EHS ...
The Week: People news - Adderley moves to BAA
18 Jul 2008
for all aspects of BAA advertising, DM, product innovation, airline marketing and its service brands.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
