to remove filtersPR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings
16 May 2002
relatively new start-up within DM and sales promotion group, Haygarth. The list of fastest ...
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OPINION: PR must improve measurement methods if it's to prove its value
15 Aug 2002 | by MARK RITSON, assistant professor of marketing at the London Business School
will be offered. This is somewhat akin to a DM agency reviewing its performance by handing the client the mailshot ...
DIRECT: News in brief
19 Jul 2001
The British Tourist Authority is to hold a pitch to find a DM agency for a customer relationship management campaign targeting Spanish consumers. The task, which will launch later this year, will seek to encourage Spanish holidaymakers to visit Britain, and help build a marketing database for future campaigns. ...
DIRECT: News in brief
19 Jul 2001
The British Tourist Authority is to hold a pitch to find a DM agency for a customer relationship management campaign targeting Spanish consumers. The task, which will launch later this year, will seek to encourage Spanish holidaymakers to visit Britain, and help build a marketing database for future campaigns. ...
DIRECT BRIEFS
01 Jun 2000 | by JEREMY RIDGWAY, associate director of A
. Learn.co.uk, the educational web site launched by Guardian Unlimited, is running a DM campaign through ...
POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)
01 Jun 2000 | by SHARON GREAVES
is well-respected in the industry for increasing the profile of DM. 84. ADAM NOVAK, ROYAL MAIL ... to newspapers and trade titles. Novak is a controversial figure in the DM world, as the Royal Mail ...
PR LEAGUE TABLES: Why trade PRs are hooked on the net - The growth of net technology has made business-to-business PR not only more efficient, but also more attractive to many clients
25 May 2000 | by DANIEL TODARO, Client services director
services. Its clients include SP and DM agency Marketing Store Worldwide, PR agency August.One, field ...
CAREERS: Movers
16 Mar 2000
, with responsibility for DM, PR, advertising, design and web site development. She was formerly an account director...Justine Harris has been promoted to director of marketing and communications at Jewish Care, with responsibility for DM, PR, advertising, design and web site development. She was formerly an account director at Saatchi s Digest. Katherine McPherson has taken on the role of head of marketing at City ...
MARKETING MIX: Flu germs don’t stand a chance with BGA around
03 Feb 2000 | by RICHARD PINDER, managing director of Og
the DM industry s bid to persuade the government to back down on outlawing marketers use ...
BT Cellnet seeks chief to increase Genie customers
02 Dec 1999 | by PAUL WHITFIELD
to double this by March 2000. DM activity is currently handled by TMW and Bronnercom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
