to remove filtersMark Pinsent, Shine Communications: Comms lines are blurring
12 May 2011 | by Mark Pinsent, Shine Communications
from an ad agency, a PR consultancy, DM, experiential, digital ... wherever. In fact, the days ...
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Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms
11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon
department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ...
From prweek.com/uk: From our bloggers
25 Jun 2010
is one doing just DM and digital, but the output will be worlds apart. As a result, integrated ...
Integrated marketing: The Big idea
20 Sep 2009 | by Arun Sudhaman
-neutral, picking one agency from the PR, media, digital and DM spheres. The result is The Big Idea project, run ... ) and Lida (DM) - did the rest. The process triggered a series of presentations, with each agency ...
Government PR spend rises amid ad decline
31 Jan 2007 | by Sarah Robertson
spend on ads, DM and other marketing techniques is to fall, according to projections....The latest Central Office for Info rmation (COI) figures reveal projected spend for the PR and sponsorship division for 2006/07 is 24.5m up from 2005/06 s actual spend of 23.7m. This contrasts with a cut in other spending on ads, DM, broadcasting, publications, research and regional news service ...
Evaluation: How PR could learn to improve its aim
19 Aug 2005
When it comes to proving its worth, direct marketing (DM) blows every other marketing services ... is why DM expenditure has grown each year since 1992 and commands ever greater proportions of marketing budgets. DM does well because it goes deep. The industry has grown around complex geo-demographic tools ...
Campaign: Cornwall convinces firms to relocate - Business to Business
06 May 2005 | by Maja Pawinska
the campaign. Other activity included a report on the needs of entrepreneurs, while DM and viral marketing ...
Recruitment: Conquering age bias
29 Apr 2005
such good knowledge of our main field - the DM industry - as Rupert.' Furlong admits it can sometimes ...
Council Survey: Local representation on the front foot
12 Nov 2004
not include design, DM or advertising.Where they tie, ranked by ratio between PROs and population ...
Tarbett named Banner PR chief
23 Jul 2004 | by Richard Cann
Tarbett fills the post vacated in February by Tracey Pretorius, who became analyst and PR manager at Microsoft. Banner director of strategy Robert Hollier, to whom Tarbett reports, said she would work closely with its media-buying, advertising and DM, interactive and events divisions. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
