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FT signs three Omnicom shops to back Asian launch

-and-below-the-line campaign, which will include a TV commercial, outdoor and DM. PR activity will include media relations ...

Simply Energy launches advertising and DM initiatives

LONDON - Simply Energy, the independent telephone-based consumer advice service for gas and electricity prices, has hired marketing agency Tattoo Marketing to undertake advertising and direct marketing initiatives to develop the Simply Energy brand.

Scope and Paradigm merge to form Dig For Fire

The merger creates one of the largest independent agencies outside of London, with 85 employees and billings of more than £33m. Dig for Fire claims to provide media-neutral campaigns across channels including DM, press and TV advertising, PR and interactive. It will focus on developing mainly response ...

TOP 25 HEALTHCARE PR: PROFILES

. In January, Shire Health Group became part of sister WPP firm Ogilvy's advertising, DM and PR business ... sister WPP firm Ogilvy's advertising, DM and PR business. ...

Gulf war hits advertising budgets as one in five cuts back

budgets is slowing significantly. "We're seeing media adspend budgets stabilising and increases in DM ...

PR: AT CLOSE QUARTERS - How do advertising agencies and PR agencies work together? Helen Jones investigates

." Snowball agrees and adds: "With BBC TV Licensing, for example, the lead comes from the DM agency Proximity ...

ANALYSIS: PR industry cynical over research's upturn claim

relationships with their clients at board level, DM, interactive and sales promotion agencies have little ...

OPINION: PR must improve measurement methods if it's to prove its value

will be offered. This is somewhat akin to a DM agency reviewing its performance by handing the client the mailshot ...

Tommy Hilfiger hires TCS as UK press office shuts

, including DM Media in Paris, Boz Communications in Italy and Finally PR in Spain. Marks joins TCS ...

PR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings

relatively new start-up within DM and sales promotion group, Haygarth. The list of fastest ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.