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RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme

. Promotion included PR, DM and TV ads. Some 6000 entered. HIGHLY COMMENDED Fast growing ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the company s advertising, DM and PR agencies on a weekly basis and Tingstrom and Peters ensure PR ... and advertising) Finex (DM and sales promotion) and Edelman (PR). From the outset, these agencies worked closely ...

BELOW-THE-LINE: BRIEFS

. New DM database Taylor Nelson AGB and Calyx UK have launched SMARTBase, a Europe ...

NEWS: PR EUROPE

targeting business users. Fees are DM200,000 (pounds 89,000) a year. MILAN: Price Waterhouse picks ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.