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Direct marketing charity fund invites grant applications

12 Apr 2012 | by Daniel Farey-Jones

The DM Foundation is chaired by Rosemary Smith, a former DMA chair, and has been launched with the intention of helping both organisations and individuals. It is aiming to give away a sum in the region ... s coffers in future. Smith said: "The DM Foundation will help those people and organisations that stand ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

or whether you re writing a DM piece, or any channel, where we ve moved forward as an industry I think is we ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science

Aegis acquires direct agencies to boost Scandinavian offering

05 Oct 2011 | by Daniel Farey-Jones

The sister agencies, Dubblera and Smicker, have been acquired from marketing consultancy DM-Konsult. Their clients include Volvo, Samsung, Stena Line, Canon and Ikea. Aegis is adding the agencies to its Aztec network, which provides transactional and post-purchase data to consumer packaged goods retailers ...

DMA expels Data Providers UK after code breaches

28 Sep 2011 | by Daniel Farey-Jones

, at the beginning of this year. Scott Logie, chair of the DMA board, said: "The DM Code of Practice ...

Think BR: And they called it puppy love

07 Mar 2011 | by Andy Maslen

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...

DMA suspends Phruit from membership

24 Feb 2011 | by Daniel Farey-Jones

of the following provisions of the DM Code of Practice: 21.18 and 21.80 on TPS compliance and data ...

DLG returns to postal surveys

21 Oct 2010 | by Daniel Farey-Jones

DLG last ran a paper survey in early 2007, according to Adrian Williams, chairman of DLG parent DM plc. Test surveys will go out in January before a full launch in March. The survey is planned to run to 16 pages, with a 2,500 prize draw incentive. The Consumer Research Poll aims to add ...

DLG to relaunch RDP lead generation programmes

23 Sep 2010 | by Daniel Farey-Jones

DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation..., as consultants for the relaunch. Adrian Williams, chairman of DM plc, said: "This is an exciting opportunity ...

DMS hires Proximity's Rhodes as head of planning

04 Jun 2010 | by Ben Bold

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...

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