Nationwide reviews DM account ahead of below-the-line drive
16 Jun 2011 | by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
Search results for DM
Search filters:
By Publication
- marketingmagazine.co.uk
By Channel
-
Direct Marketing
Click 
to remove filters
Add Search Filters:
By Channel
- CRM/Customer Insight (1)
- Database Marketing (1)
- Legal (1)
- Lists/Data (1)
- Print/Mail/Fulfilment (3)
- More...
By Industry Sector
- Agencies (2)
- Autos (3)
- B2B (4)
- Consumer Goods (3)
- Fashion / Clothing (3)
- More...
- Fast Food (1)
- Financial Services (3)
- FMCG (2)
- Food & Drink (3)
- Government / Non-Profit (4)
- Media / Entertainment (3)
- Retail (4)
- Technology (3)
- Telecoms / Utilities (2)
- Travel / Leisure (2)
- Less...
Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.
Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Nissan launches Lonely Planet tie-in campaign
26 Feb 2010 | by Maisie McCabe
cutting edge and cool, culture and relaxation, music and entertainment and shopping and pampering. The DM ...
Marketers choose social media over DM
22 Jan 2010 | by Staff
they would be using the DM budget to do so. The 40% said they would cut their DM budget by more than a fifth ... surveyed were placing a reasonable or significant amount of effort moving from a campaign-centric DM model ... Marketers shifting DM budgets to social media ...
Waitrose launches DM campaign for essentials
27 May 2009 | by Fiona Ramsay
. The campaign targets existing Waitrose customers. The DM pack's outer, which is illustrated with fresh produce ...
Additional Information
Campaign Jobs
- UK Marketing Manager -Top 5 Global Hosting Brand Recruitment Revolution Salary dependent on expertise, Southampton, Hampshire
- Head of Communications Blue Skies Marketing Recruitment £55000 to £65000 per annum, Bedfordshire
- Senior Digital Designer - top communications agency - £40/55k Digital Gurus £40000 - £55000 per annum, London
- Global Head of Acquisition - FS (Client Side) - London PFJ £60000 - £70000 per annum + Benefits, City of London
- SEO MANAGER - FASHION RETAILER - CLIENT SIDE (LONDON) PFJ £35000.00 - £45000.00 per annum + benefits, City of London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
