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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- 2005 (1)
Evaluation: How PR could learn to improve its aim
19 Aug 2005
When it comes to proving its worth, direct marketing (DM) blows every other marketing services ... is why DM expenditure has grown each year since 1992 and commands ever greater proportions of marketing budgets. DM does well because it goes deep. The industry has grown around complex geo-demographic tools ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
