Agencies compete for arthritis creative project
22 Jul 2010 | by Matt Williams
Agency. Its DM agency is BEC London, which was appointed in August last year following a three ...
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RNIB kicks off hunt for direct agency
29 Jul 2010 | by Matt Williams
this summer. The winner will be responsible for handling a series of DM campaigns to raise awareness of the charity and the work it undertakes. RNIB has not had a retained DM agency in recent months; however, it has previously used Rapp to handle some DM and strategic data work. St Luke's, the charity ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Vodafone calls UK direct marketing review
08 Jul 2010 | by Matt Williams
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
Nissan seeks agency for UK direct account
08 Jul 2010 | by Matt Williams
marketing work across Europe. In the UK it has also used Tequila\ and BGD Group for some of its DM campaigns ...
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
DMS hires Proximity's Rhodes as head of planning
04 Jun 2010 | by Ben Bold
Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her..., will be responsible for DMS's media and data planning. She will work alongside head of planning Steven Dodds, whose title also changes to joint head of planning, and will report to DMS managing director Elly Woolston ... ." Rhodes' appointment coincides with an account win. The agency has won the DM business of children ...
Occam DM bought for £12m by printing group St Ives
03 Jun 2010 | by Ben Bold
Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
The agency won the account after a pitch process that began in April. AIS will now work on a variety of CRM campaigns for Pizza Express. The restaurant chain has not previously worked with a retained direct agency, but is now keen to increase its DM activity. Its creative agency is Work Club ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
