to remove filtersRoyal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
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Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Virgin Media chooses Experian software for DM task
25 Mar 2010 | by Maisie McCabe
Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...
Welcome to DM bulletin from Brand Republic
14 Jan 2010 | by Daniel Farey-Jones
LONDON - Welcome to the DM bulletin from Brand Republic, a weekly round-up of direct marketing news
Noble rejoins TMW as digital creative director
13 Jul 2009 | by Rachael Gallagher
moved away from the traditional DM agency set up, to a more integrated creative department ...
DM budget cuts abating says Bellwether
13 Jul 2009 | by Daniel Farey-Jones
digital direct activity with slowing the slide in budgets. Stockley said: "The growth in DM applications ... traditional off line DM channels. "As a result, the rate of decline has slowed significantly compared ...
David Steele lands CEO role at CDMS/Transactis
02 Jul 2009 | by Ben Bold
LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director...Steele, who has 15 years' experience in the loyalty marketing sector, was most recently managing director of retail at DM specialist Dunnhumby in the UK, leading its commercial relationship with Tesco, and general manager of its Ireland operation. CDMS, which recently strengthened its data credentials ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ... of integrated pitches was up 15.8% on the previous year, according to intermediary AAR. Tony Spong, head of DM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
