Mail on Sunday targets NotW readers with major DM push
12 Jul 2011 | by Staff
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Virgin Media chooses Experian software for DM task
25 Mar 2010 | by Maisie McCabe
Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media's business objectives and can be fed directly ...
Proximity London holds on to BBC TV Licensing DM account
11 Mar 2010 | by Matt Williams
, with four DM shops MRM London, OgilvyOne, Proximity and Rapp being taken forward to a second stage ... final time earlier this year. Proximity won the TV Licensing DM contract in 2002, following a ... " DM pack that aimed to tell students that they had no excuses for not buying a TV licence. Each ...
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
