From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
our understanding of our target DM audience with regards to mailing frequency and greatly improve ...
Digital, advertising and DM shops have been approached about the brief, which includes all of Sainsbury's digital communications activity. Abbott Mead Vickers BBDO, the incumbent on the creative account and the Sainsbury's Finance digital business, has been invited to take part in the review ...
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.