PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Kitcatt Nohr picks up Visit Wales DM account
11 Mar 2010 | by Matt Williams
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....director. Visit Wales called a review of its DM account last month after parting company with its incumbent agency, Partners Andrews Aldridge. PAA had handled the DM business for almost six years ...
Visit Wales appoints W&K to run direct marketing pitch
25 Feb 2010 | by Matt Williams
The Welsh tourism board is looking for a new DM shop after it parted company with the incumbent ... . PAA had worked on the Visit Wales DM business for almost six years, and had created a number of award ... that the country has to offer. The spot was supported by a DM campaign from PAA that carried the strapline: "Try ...
Esporta appoints The Communications Agency to integrated account
14 Jan 2010 | by Matt Williams
The agency won the business following a pitch against a number of undisclosed agencies. Louise Elstone, Esporta's head of marketing, made the appointment. The Communications Agency will now be responsible for creating a series of campaigns spanning press, digital, DM and radio advertising for the brand ...
Wunderman wins Lufthansa UK DM
02 Jul 2009 | by Staff
. The appointment of Wunderman will be the first time that Lufthansa has worked with a DM agency on a retained basis ...
Dnx picks up Gatwick Airport DM account
08 Jun 2009 | by Matt Williams
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
Thomson calls direct marketing pitch
15 Jan 2009 | by Matt Williams
company, Portland Holidays. Portland does not currently have a retained DM agency. WDMP ... months after TUI appointed Billington Cartmell to the DM account for another one of its travel operators ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
