The Week: DM Reviews - Post Office retains DraftFCB
08 Jan 2010
DraftFCB has retained the £15 million direct marketing account for the Post Office.
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The Week: DM Reviews - EHS nets Comparethemarket
08 Jan 2010
EHS Brann has landed the direct marketing account for the price comparison website Comparethemarket.com after a pitch against two undisclosed agencies. The process was handled by the AAR. EHS Brann will handle CRM and eCRM briefs for the company.
The Week: DM Reviews - Iris snares Orange account
08 Jan 2010
Orange has awarded its UK in-store retail sales promotion and marketing business to Iris after a pitch against undisclosed agencies.
The World: Washington - Agencies line up for Volkswagen DM business
27 Nov 2009
Following Volkswagen's appointment of Deutsch/LA as the lead creative agency on its US ad account, the car-maker is now looking for an agency to handle its £3 million direct marketing work.
The Week: DM Reviews - Barclaycard appoints Iris
13 Nov 2009
Barclaycard has appointed Iris as its lead direct marketing agency following a review of its roster that began in May. Iris will aim to reinforce the company's position as the leading payment provider in the UK alongside the fellow roster agencies Bartle Bogle Hegarty, Walker Media and Dare.
Save the Children seeks lead DM shop
12 Nov 2009
Save the Children has called a pitch to find a lead agency on its direct marketing account.
Hotline: CMW appointed to handle DM for "Sure Start" scheme
06 Nov 2009
The Department for Children, Schools and Families has appointed CMW to handle the DM for its "Sure
Direct Approach: Suddenly, DM is fun
16 Oct 2009 | by Mike Cullis, Darren Burnett, Elvis
direct marketing be the most powerful marketing influence on the brand? Given that we interpret DM ...
Direct Approach: The not so mad men of DM
16 Oct 2009 | by Lisa Thomas, Lida
In the age of the consumer, DM agencies will have a vital role between a brand and its customers....might be unaware of the work of DM agencies, but they do know that they can now shape brands ... , it should also be the age of the direct agency. DM agencies are uniquely placed to be the nexus between ... sources, DM agencies can now inject a more sophisticated, detailed evaluation of customers' needs, desires ...
The Week: DM Reviews - Co-op extends review
09 Oct 2009
The Co-operative Group has extended its brand advertising agency review to incorporate agencies of all marketing disciplines.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
