Why advertising needs behavioural economics
23 Oct 2009
(advertising, DM, online, sales promotion, PR, design) has simply created a model of human persuasion designed ...
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The Work: New Campaigns - UK
23 Oct 2009
, DM THE LOWDOWN The backstage habits of some of the UK's top music talent are captured ... , press, online, DM and retail activity. LOWLOW - MOUSE TRAP CREDITS Project: Mouse trap Client ...
Direct Approach: Suddenly, DM is fun
16 Oct 2009 | by Mike Cullis, Darren Burnett, Elvis
direct marketing be the most powerful marketing influence on the brand? Given that we interpret DM ...
Direct Approach: The not so mad men of DM
16 Oct 2009 | by Lisa Thomas, Lida
In the age of the consumer, DM agencies will have a vital role between a brand and its customers....might be unaware of the work of DM agencies, but they do know that they can now shape brands ... , it should also be the age of the direct agency. DM agencies are uniquely placed to be the nexus between ... sources, DM agencies can now inject a more sophisticated, detailed evaluation of customers' needs, desires ...
Direct Approach: The Lamborghini Lesson
16 Oct 2009 | by Christoph Becker, Gyrohsr
DM needs to stop limiting itself to targeting and measurement and start realising its potential....on those beautiful but intangible brand awareness ads," we urged. "Go for DM. It works, and here are some ... 's changed? Well, the DM industry has been focusing on the clutch - the cornerstone of its heritage. We ... the way we view disciplines and channels within it. Contrary to what some may think, DM is not just a ...
Direct Approach: No longer the poor relation
16 Oct 2009 | by Suzanne Bidlake
An economic crisis, the rise of digital and other factors have converged to move DM back up...such "discipline racism" anymore. DM agencies have earned a fresh respect and a sense of greater equality ... towards integration; DM agencies' efforts to promote themselves as serious business partners; and ... clients want it on their guest list. Digital is probably the one thing that has done more to elevate DM ...
Hotline: Engine merges Woo
16 Oct 2009
Engine is merging Woo, its brand activation business, with Partners Andrews Aldridge, its DM agency
Pitch update
16 Oct 2009
of clients and pitch consultants present was "overwhelming". The Post Office DM pitch is moving on even ...
Direct Approach: Roundtable Discussion - The end of advertising apartheid
16 Oct 2009 | by Claire Billings
the end of an era of inequality and prejudice and that DM's image as the dirty end of advertising is fast ... of coming up with "the" creative idea: "In the past, there was advertising apartheid, but that has gone. DM ... is right, the Campaign editor, Claire Beale, says, does that mean a DM shop can come up with an idea ...
New-Business Rankings: 16 October 2009
16 Oct 2009
HarperCollins, Evening Standard, Kerzner DM ACCOUNTS 1 1 OgilvyOne 17 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
