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Avis reviews pan-European digital and direct account

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Trinity lands Lexus media planning job

The media planning agency will provide strategy on media channel use and targeting new customers. ZenithOptimedia is retained as Lexus' media agency, but Trinity will work alongside it on bringing together its communications across digital, brand and DM. Trinity is also expected to work with Lexus' wider roster ...

Ford DM campaign sets physical challenge

LONDON - Brute force is required to experience Ford's new direct mail campaign, which promotes its Ranger vehicles.

Mercedes-Benz creates screwed-up DM campaign

/a Photographer: n/a Exposure: DM ...

BP kicks off pitch for global DM brief

will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a ...

Agencies line up for £12m Hyundai task

Bradley Hepburn, which handled dealership marketing, Carlson Marketing for DM and Oakwood dc, which ...

WCRS ad lauds green credentials of BMW range

and will be supported by TV, press, outdoor, digital and DM. Digital work is by Dare Digital and Grass Roots Group BDR. DM has been developed by KLP. Suzanne Gray, Advertising Manager at BMW (UK) said: Across ...

Weapon 7 nets Mercedes direct work

As a result of the realignment, Weapon 7 will ditch its interactive TV positioning and move towards a more integrated proposition that encompasses digital and direct communications. The company has not handled any DM business in the past, but members of its management team, including the managing partner ...

The Work: Land Rover, Cloud Hopping

by digital and DM by Wunderman. Credits Project name: Freelander 2 Cloud Hopping Client: Dorian ...

Aviva sees agencies for £4m digital task

marketing roster, which resulted in the appointment of Craik Jones Watson Mitchell Voelkel as its lead DM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.