The Week: DM reviews - EDF Energy appoints AIS
25 Apr 2008
EDF Energy has appointed Archibald Ingall Stretton to handle its consolidated UK direct and digital account after a final pitch against Euro RSCG KLP and the incumbent MBA.
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Scottish Power hunts direct agency
25 Jun 2009 | by Matt Williams
The utilities company is approaching a handful of agencies with a brief to create and implement a variety of traditional DM campaigns, such as direct mail packs, door-drops and page inserts. The process ... this time. The DM pitch will not affect Scottish Power's relationship with its above-the-line agency ...
The Week: DM reviews - OgilvyOne hired for BG task
07 Mar 2008
British Gas Business has hired OgilvyOne to promote the launch of a new initiative to encourage customers to become more energy efficient. The agency, which already works on direct marketing briefs for the main British Gas brand, won the account after a two-way pitch.
The Week: DM reviews - EDF Energy calls DM review
18 Jan 2008
EDF Energy has called a review of its direct marketing account with a view to consolidating the business into a single agency. The energy supplier currently uses a roster of agencies, including Proximity and Maher Bird Associates. The review is being handled by MCCA.
The Work: New Campaigns - UK
30 Nov 2007
are of the green-fingered persuasion, Proximity created a gardening-themed mailer for the Golf Plus model. The DM ... is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ...
The Work: New Campaigns - UK
02 Nov 2007
: DM, online THE LOWDOWN Royal Mail is launching a DM and online campaign that shows businesses ... in their integrated marketing drives. The campaign begins with a DM pack designed to look like a computer desktop ... experience will then receive a final DM pack containing a hand-crafted Mr Complete, personalised ...
The Work: Private view
03 Aug 2007
Exposure: Viral 3. SKODA Project: Skoda Fabia DM launch campaign Client: Sarah Chapman, direct ...
The Work: New Campaigns - UK
06 Jul 2007
: PHD Photographer: Gary Simpson Exposure: DM, posters THE LOWDOWN BBC TV Licensing ...
OgilvyOne beats Rapier to £35m British Gas DM business
20 Apr 2007 | by Kate Nettleton
OgilvyOne has landed British Gas' consolidated direct marketing account, worth an estimated £35 million. The agency won the business following a final shoot-out against Rapier.
BP hunts agency to push green credentials
04 Apr 2007 | by Kate Nettleton
The decision poses a threat to Ogilvy s eight-year grip on the consolidated business. The pitch, for BP s social responsibility DM business, is being overseen by the Haystack Group. BP centralised its global creative and media into WPP s Ogilvy Mather and MindShare in 1999, DM was added, to OgilvyOne ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
