Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
, promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
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Agencies line up for £25m Sky DM review
02 Feb 2012 | by Sara Kimberley
BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements.
Claire Beale: Redefining success as the pitch frenzy eases
19 Jan 2012 | by Claire Beale
sectors particularly affected: the number of recorded DM and digital pitches collapsed last year ... creative agencies are more convincingly equipped now to take on digital and some types of DM accounts ... digital agency or DM agency sitting alongside (and, to an extent, duplicating) its advertising agency ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
Direct Agency of the Year: OgilvyOne
15 Dec 2011
With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a...that OgilvyOne s work was recognised at awards shows during 2011. The agency was the most-awarded DM shop in the UK, winning at the Cannes International Festival of Creativity (a rarity for UK DM companies recently ... the British Gas business-to-business DM account in a pitch against Inferno, while British Airways also ...
The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
where it became really joined up. But it's hard if you have a head of DM who wants to protect his own ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief executive of Lida), to, in her words, "show our passion for creative". It was chaired by The Big Won report author, Patrick Collister. Creative directors were asked to champion a piece of work (as long ...
Pitch update
25 Nov 2011
pitched against the incumbent, McCann Erickson Berlin. E.ON's DM pitches took place last week. Word ...
Can LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
against a Lowe consortia that had a digital specialist, a DM specialist and an experiential specialist. We ...
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