to remove filtersChime reports 40% surge in profits
09 Mar 2011 | by Ed Owen
owns the Bell Pottinger PR firm and SFW DM agency, also reported lifts in international revenue ...
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Clemenger BBDO Melbourne scoops PR Grand Prix
20 Jun 2011 | by Anne Cassidy
picked up Bronze for Dr Martens DM50 campaign. TBWA London picked up a Bronze for its "messiah" campaign ...
BMW calls pitch for motorcycles brief
21 Oct 2010 | by Matt Williams
. Work generally consists of press, in-store and DM activity, as well as some digital and social media ...
Political parties shun outdoor ads
08 Jul 2010 | by Maisie McCabe
was notable for a shift towards DM from press and this trend continued during this year's election, with just ...
Vodafone calls UK direct marketing review
08 Jul 2010 | by Matt Williams
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Agencies line up for Boden ad account
27 May 2010 | by Anne Cassidy
The brand has contacted agencies directly inviting them to pitch for the business ahead of plans to launch its first-ever major ad push. Boden does not currently spend significantly on above-the-line advertising, having previously focused on DM. The company is now aiming to crack the teenage market ...
Venables dares England fans to dream in The Sun's World Cup campaign
19 Apr 2010 | by Matt Williams
for the first time since 1966. The TV ad will be supported by press, poster, DM and online advertising. Digital ...
Scottish Energy in search for agency
01 Apr 2010 | by Matt Williams
of award-winning DM campaigns, including the "free-bee" work that won gold in the consumer direct mail ...
TV is 'formulaic', Direct Lions juror says
23 Jun 2009 | by Noel Bussey
At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards. He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative." More from Cannes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
