MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
as the review coincided with its capture of Hyundai's DM account from Carlson. DraftFCB's DM campaigns ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
St Luke's and MediaCom win Majestic Wine accounts
04 Aug 2011 | by Anne Cassidy
handles DM for Majestic, will continue to work for the brand. Majestic is keen to build on its ...
Ladbrokes in £8m ad review
26 May 2011 | by Matt Williams
of agencies across its DM account, including Gyro, Play London and Archibald Ingall Stretton, ...
PAA snares Wickes digital and DM task
24 Feb 2011 | by Sara Kimberley
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Sainsbury's kicks off digital ad review
04 Mar 2010 | by Kate Nettleton
Digital, advertising and DM shops have been approached about the brief, which includes all of Sainsbury's digital communications activity. Abbott Mead Vickers BBDO, the incumbent on the creative account and the Sainsbury's Finance digital business, has been invited to take part in the review ...
Dnx picks up Gatwick Airport DM account
08 Jun 2009 | by Matt Williams
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
Agencies line up for eBay pan-Euro DM
25 Mar 2009 | by Matt Williams
The auction site is holding a pitch involving its roster agencies in the main European markets, along with a selection of non-roster agencies. The company currently works with DM agencies on a country-by-country basis, but is thought to be keen to consolidate its entire pan-European account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
