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RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business.
Inferno, which works with Unilever on its Hellmann's, Stork and Bertolli brands, won the business after a competitive pitch. The agency will be responsible for Dove Spa's first-ever campaign, due to launch in the spring, to raise awareness of its 23 spas nationwide. The work will run across press, DM ...
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....director. Visit Wales called a review of its DM account last month after parting company with its incumbent agency, Partners Andrews Aldridge. PAA had handled the DM business for almost six years ...
The Welsh tourism board is looking for a new DM shop after it parted company with the incumbent ... . PAA had worked on the Visit Wales DM business for almost six years, and had created a number of award ... that the country has to offer. The spot was supported by a DM campaign from PAA that carried the strapline: "Try ...
The agency won the business following a pitch against a number of undisclosed agencies. Louise Elstone, Esporta's head of marketing, made the appointment. The Communications Agency will now be responsible for creating a series of campaigns spanning press, digital, DM and radio advertising for the brand ...
: "It is almost the perfect direct campaign because it started with the simplest and most basic DM ad ...
LONDON - Gatwick Airport has appointed the integrated agency Dnx to its direct marketing account following a pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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