School Reports 2011: Archibald Ingall Stretton
05 Sep 2011 | by Staff
2, Skoda and EDF Energy, but with major DM pitches few and far between in 2010, the lack of a high ...
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School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
a CRM brief for Guinness. No mean feat following a Diageo DM roster review, which saw the company ...
Top 100 creative agencies 2011
05 Sep 2011 | by Bob Willott
, a DM agency or a PR agency any more. "We wanted to create a much more collaborative agency - much ... the scope of PR into new media such as social networks. Digital has expanded the penetration of DM through e ...
Bupa shortlists four agencies in £10m media review
02 Sep 2011 | by Sophie Maden
spent 3.2m on TV, 1.7m on press and more than 2m on DM activity in the past 12 months, according ...
Everest appoints MBA to handle DM account
01 Sep 2011 | by Matt Williams
The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...
It's about time our industry ditched the 'digital' moniker
01 Sep 2011 | by Tess Alps
just because they share a particular technology is odd. Would you combine packaging, DM and customer ...
Pitch update
25 Aug 2011 | by Campaign staff
The E.ON direct marketing pitch, which is running through the intermediary Agency Insight, is getting underway, with agencies holding initial chemistry meetings with the energy company this week. And it's getting very close to crunch-time in the mammoth O2 DM review. The telecommunications provider ...
Rolls-Royce seeks agency for DM task
18 Aug 2011 | by Sara Kimberley
Rolls-Royce Motor Cars is reviewing its direct marketing business.
Bupa calls £10m media review
18 Aug 2011 | by Katherine Levy
. Bupa spent 3.2 million on TV, 1.7 million on press and more than 2 million on DM activity ...
Jo Boyd joins Anthem Worldwide as MD
09 Aug 2011 | by Sara Kimberley
is that because they make most of their money executing TV, or digital, or DM, or whatever, brands aren t getting ...
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