to remove filtersPROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
WDMP wins Philips consumer lifestyle DM account
27 Feb 2009 | by Matt Williams
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle division after a pitch against undisclosed agencies.
The Week: DM Reviews - TMW wins digital Lynx task
06 Feb 2009
Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...
The Week: DM Reviews - TMW wins digital Lynx task
06 Feb 2009
Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as handling eCRM activity. TMW has a number of Unilever brands on...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
Rapp scoops direct business for Malibu
04 Dec 2008 | by Matt Williams
DM pack which contained a pair of flip-flops and a sample of the drink. ...
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
their Christmas food shopping early, in a new DM campaign for Sainsbury's.
HiPP shakes up DM to boost awareness
02 Oct 2008 | by Matt Williams
LONDON - HiPP, the organic baby-food brand, is on the hunt for an agency to handle its direct marketing account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
