Welcome to the third issue of DM Media Digest, Marketing Direct's round-up of DM stories...Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ...
To make matters worse, the government has introduced harsher legislation on the amount of rubbish which can be collected per household. Whether or not the DM industry makes a negative impact on the environment is irrelevant. If we don't do something soon to change consumers' perception of the industry, we ...
distributors in hospitals across the country, or via retail partners. The DM campaign will include a voucher ...
in October targeting mums and young families. The press ads will be followed by targeted DM and sampling activities. The advertising and DM has been created by Proximity with Haygarth responsible for an extensive ...
Mediaedge:cia won the brief for the 2006 and 2007, beating incumbent PHD, ZenithOptimedia, Manning Gottlieb OMD and Naked. Kitcatt Nohr beat Craik Jones, Chemistry and Personal to take the DM business. In addition, the government department has shortlisted Miles Calcraft Briginshaw Duffy and Farm to pitch ...
LONDON – New research into what consumers think of direct marketing has found that positive responses are on the increase.
I know that many readers will see this as Holy Grail stuff, but today all customer touchpoints -- and this includes any involving direct marketing -- need to be capable of providing a positively differentiating brand experience, writes Jeremy Braune, managing director of customer experience consultancy...
The direct mail campaign has been developed by DM agency Craik Jones Watson Mitchell Voekel to mark the launch of the New Generation Ultra towels as well as a "new attitude" for Bodyform. The campaign will comprise money-off vouchers and samples that will be mailed to all Boots Advantage Card ...
LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
LONDON - Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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