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The Ritz readies centenary push with DM agency shortlist

LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.

Direct News brief: Imodium Instants targets people with dm campaign

Imodium Instants, the treatment for stomach upsets, is targeting people planning to go on holiday with a door-drop and direct mail campaign offering a 40p-off coupon. The pack has been created by WDMP.

Molton Brown plots DM push with B'lowfish

It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...

Direct News: Molton Brown plots DM push

It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database of mail ...

Direct brief: Lever Faberge splits DM account

Lever Faberge has split the DM account for its Persil laundry business between Tullo Marshall

Comfort Pure to grow customer loyalty via TMW

Comfort Pure is the UK's market-leading fabric conditioner for those with sensitive skin. TMW will be responsible for recruiting customers and developing brand loyalty. Lever Faberge has also handed a brief to DM agency Dynamo after a three-way pitch. The agency has created an on-pack promotion for Surf ...

DIRECT: Comfort Pure to grow customer loyalty via TMW

Comfort Pure is the UK's market-leading fabric conditioner for those with sensitive skin. TMW will be responsible for recruiting customers and developing brand loyalty. Lever Faberge has also handed a brief to DM agency Dynamo after a three-way pitch. The agency has created an on-pack promotion for Surf ...

Sure selects Liquid for below-the-line activity

Hirst. Triangle Communications previously handled Sure's sampling business, while DM agency MWL ...

DIRECT: Sure selects Liquid for below-the-line activity

Hirst. Triangle Communications previously handled Sure's sampling business, while DM agency MWL ...

Good Hair Day set to make TV debut in £2m campaign

will be supported by ads in the style press, posters, SMS, DM and point-of-sale material to follow later in the year ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.