Agencies line up for digital and DM Elastoplast account
10 Nov 2011 | by Matt Williams
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand.
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Inferno lands Dove Spa creative brief
03 Mar 2011 | by Campaign staff
Inferno, which works with Unilever on its Hellmann's, Stork and Bertolli brands, won the business after a competitive pitch. The agency will be responsible for Dove Spa's first-ever campaign, due to launch in the spring, to raise awareness of its 23 spas nationwide. The work will run across press, DM ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
Boots 'here come the girls' by Mother
02 Nov 2010
will change with more content and extending into stores, online, in DM and through PR. ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
is a fan of DM and appreciates what it can do for the business'. Jansen says Nielsen under ... director, N Brown Group (JD Williams) There are DM clients who maintain a high industry profile ... Marketing director, More Than Markey scales the heights of power DM buyers after a tumultuous 12 months ...
New Look, Ocado, Tesco and Harvey Nichols - who's got the classiest DM of them all?
25 Aug 2009 | by Steve Stretton
CREATIVE REVIEW - Steve Stretton, creative partner at archibald ingall stretton, shops around for the best retail direct marketing
DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses
26 May 2009 | by Nikki Sandison
LONDON - Marketing Direct's weekly round up of national and international media coverage of direct and digital marketing.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
