From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
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Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
. Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ... but is unaffected by the DM review. ...
Nationwide reviews DM account ahead of below-the-line drive
16 Jun 2011 | by Alex Brownsell
Nationwide Building Society has called a review of its direct marketing agency arrangements, as it "renews its focus" on below-the-line communications.
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to people. This means applying new methods to the channel combined with traditional DM principles. A few ...
Agencies line up for Barclays DM review
01 Jul 2010 | by Matt Williams
Barclays is holding a review of its consumer-facing direct marketing arrangements.
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
OgilvyOne scoops integrated Bupa account
06 May 2010 | by Matt Williams
Claydon Heeley. OgilvyOne will now be responsible for overseeing all of Bupa's digital, DM, experiential ...
Confused.com in search for DM agency
06 May 2010 | by Matt Williams
The company, which does not currently work with a retained DM shop, has drawn up a longlist ... wider variety of consumers. The appointed DM agency will handle a series of campaigns, focused ... with Confused.com. A number of price-comparison websites have increased DM activity in recent months ...
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