Clemenger BBDO Melbourne scoops PR Grand Prix
20 Jun 2011 | by Anne Cassidy
picked up Bronze for Dr Martens DM50 campaign. TBWA London picked up a Bronze for its "messiah" campaign ...
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
RBS Group calls DM review
19 Feb 2009 | by Caroline Lovell
LONDON - RBS Group, the banking giant which last November was the subject of a £20 billion government bail-out, is holding a pitch to consolidate its below-the-line agency roster.
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
years - engagement, immediacy. The future for the DM agencies is very bright because the thinking ...
Kitcatt Nohr lands £2m Britannia brief
21 Feb 2008 | by Staff
-of-sale advertising, and posters. The DM business was previously handled by Carlson, but the account was moved in ...
AA kicks off £33m creative and DM pitch
09 Jan 2008 | by Claire Billings
LONDON - The AA has kicked off the expected review of its £33 million above- and below-the-line creative accounts with a view to consolidating them into one agency and placing greater emphasis on direct response.
Norwich Union completes DM review with WDMP hiring
16 Nov 2007 | by Ed Kemp
LONDON - Norwich Union has ended a review of its direct marketing agency arrangements with the appointment of WDMP.
Agencies line up for £8m First Direct DM
01 Nov 2007 | by Kate Nettleton
LONDON - First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its £8 million direct marketing account.
Coupon industry drops mailing levels but redemption increases
05 Sep 2007 | by Alex Donohue
in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
